About

Engineering with a product lens

My career combines software engineering with marketing technology. I hold a Bachelor’s Degree in Advertising, which influences how I approach development: not only as working code, but as technology connected to business goals, performance, and user experience. Over 8+ years working with agencies and product teams in the U.S. and the Dominican Republic, I’ve built custom WordPress platforms, WooCommerce solutions, API integrations, and performance-focused digital products supporting large-scale marketing initiatives.

My Bachelor's Degree in Advertising isn't a detour — it's why I build websites that are judged on conversion and business impact, not just code quality. Eight years across agencies and remote product teams taught me to sit at the intersection of engineering, e-commerce, and marketing technology, and to treat performance and Core Web Vitals as product requirements, not afterthoughts.

Work & Education