Engineering with a product lens.

My career combines software engineering, marketing technology, and product delivery. A Bachelor’s Degree in Advertising helps me connect technical decisions with business goals, performance, and user experience. Over 8+ years working with agencies and product teams in the U.S. and the Dominican Republic, I’ve built custom WordPress platforms, WooCommerce systems, API integrations, mobile applications, and independent products. Today I use structured AI-assisted workflows to extend that experience across larger scopes without giving up technical review or accountability.

My Bachelor’s Degree in Advertising isn’t a detour: it’s why I build websites that are judged on conversion and business impact, not just code quality. Eight years across agencies and remote product teams taught me to sit at the intersection of engineering, e-commerce, and marketing technology, and to treat performance and Core Web Vitals as product requirements, not afterthoughts.